Title:
Product Manager

Department
: D2C

Location:
Mumbai (Work from Office)

Who we are and Why we exist

At The Whole Truth, our mission is to ‘re-build the world’s trust in its food’. Consumers have lost faith in big food companies that hide behind misleading claims. We exist to change that with honesty, simplicity, and unmissable storytelling.

We are India’s first (and maybe only) 100% Clean Label food brand. That means we proudly declare every single ingredient on the front of the pack. But that’s not all…We don’t just make products. We build brand love. Loudly, proudly, and consistently through content, community, and creative campaigns that break clutter. And now, we’re ready to scale that brand love even further through smart, memorable, and well-placed media. That’s where you come in.

About the job:

As Product Manager, you'll drive
conversion strategy, and platform performance health
- not as separate silos, but as a unified growth system.

You'll work on the
customer journey from discovery to repeat purchase
, with a focus on:

1.



Acquisition & Growth Mechanics
- funnel expansion, traffic quality, unit economics
2. Conversion Optimization (CRO)
- pricing strategy, checkout friction, payment flows, A/B testing
3. Platform Performance & Health
- site speed, mobile experience, scalability as revenue and SKUs grow
4. Growth Experimentation
- demand forecasting, cohort analysis, LTV optimization

Technical Capabilities Required

You must understand
e-commerce platform architecture and growth data infrastructure:
- E-Commerce Platforms
(Medusa, Shopify, Magento, or equivalent) - not engineer-level, but enough to scope features, understand OMS integrations, and spot technical debt
- Order Management Systems
- how inventory, fulfillment, and returns flow; impact on unit economics
- Payment Gateways & APIs
(Razorpay, Stripe, PayU, or equivalent) - payment method economics, MDR, failure scenarios
- Contemporary Web Stack Basics
(Next.js, React, or equivalent framework

📌 Product Manager (Mumbai)
🏢 The Whole Truth Foods
📍 Mumbai