XOTIC Essentials® is an online luxury home décor and essentials store that curates a unique collection of high-quality items from across India. The team travels to both remote villages and major cities to discover exceptional pieces that reflect the country’s rich cultural heritage. By partnering with artisans and craftspersons whose skills have been refined over generations, XOTIC Essentials® offers products that combine traditional craftsmanship with contemporary aesthetics. Applicants can expect to join a brand that values authenticity, artistry, and attention to detail in every aspect of its operations.

Role Description
The Digital Marketing Intern will support daily marketing activities to enhance XOTIC Essentials®’ online presence and brand awareness. This internship is an on-site role based in Lucknow, where the intern will work closely with the marketing team to plan and execute social media campaigns, assist with content creation, and monitor audience engagement. Responsibilities include assisting in digital marketing initiatives, updating social media profiles,



supporting online promotions, and helping track campaign performance using basic analytics tools. The intern will also contribute to brainstorming sessions, competitor research, and maintain transparent communication with internal stakeholders to ensure consistent brand messaging.

Qualifications
- Ability to apply Social Media Marketing and Online Marketing skills to support brand growth and audience engagement.
- Foundational knowledge of Digital Marketing and Web Analytics to assist in campaign execution and performance tracking.
- Strong Communication skills, both written and verbal, to collaborate with the team and communicate brand messages effectively.
- Interest in luxury home décor, lifestyle brands, and e-commerce, with a willingness to learn and adapt in a fast-paced environment.
- Basic familiarity with social media platforms (e.g., Instagram, Facebook, Pinterest) and common digital tools; ex

📌 Digital Marketing Executive (Lucknow)
🏢 XOTIC Essentials®
📍 Lucknow