Company Description
Warehouse By Mudita, founded in 2016 by Mudita Jaipuria, is a fashion-forward retail brand focused on making designer wear accessible to a wider audience. The company bridges runway style and everyday fashion, offering designer creations as attainable, regular indulgences for fashion enthusiasts. Warehouse curates year-round fashion events and exhibitions across India, collaborating with leading designers such as Shantanu & Nikhil, Tarun Tahiliani, Rohit Bal, Gaurav Gupta, and more. The brand emphasizes innovation, style, and accessibility, aiming to redefine retail for a diverse and dynamic customer base.

Role Description
This is a full time, on-site Social Media Manager role based in New Delhi. The Social Media Manager will oversee daily content creation and publishing across social platforms, ensuring brand consistency and engaging storytelling that highlights Warehouse’s designers, events, and collections. The role involves planning and executing social media campaigns, optimizing posts for reach and engagement, monitoring performance metrics,



and responding to audience interactions and inquiries. The Social Media Manager will collaborate closely with marketing, event, and design teams to align social media initiatives with overall brand and campaign goals, and will stay updated on industry trends to keep Warehouse’s digital presence fresh and relevant.

Key Responsibilities1. Brand Research & Positioning
- Conduct in-depth research on GPW brands, exhibition brands, and designer labels.
- Understand and document each designer's brand language, tone of voice, positioning, visual identity, and vocabulary.
- Define campaign-specific positioning for:
- GPWs
- Multi-designer exhibitions
- Solo designer sales
- Digital campaigns
- Develop campaign narratives, talking points, and messaging around trends, collections, categories, and sale themes.
- Ensure consistent brand positioning across all social media communication.

2. Content Strategy & Plan

📌 Social Media Manager (New Delhi)
🏢 Warehouse By Mudita
📍 New Delhi