We are looking for a creative, performance-driven, and highly skilled Digital Marketing Specialist to build our brand into one of the leading education providers in Kerala. The ideal candidate should have hands-on experience in digital marketing, paid advertising, SEO, content strategy, and social media management, with a proven ability to generate high-quality leads and grow brand visibility.

Our institution offers career-focused programs in:
- Hospital Administration (HA)
- Human Resource Management (HRM)
- Enrolled Agent (EA – USA)
- German Language Programs
- Skilled Certification & Career Development Courses

Key ResponsibilitiesDigital Marketing & Performance Marketing
- Plan, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and LinkedIn.
- Generate high-quality admission leads while maintaining target cost per lead (CPL).
- Manage campaign budgets and maximize return on investment (ROI).
- Track campaign performance and prepare weekly/monthly performance reports.

Social Media Growth & Brand Building




- Develop and execute social media strategies to significantly increase followers, engagement, reach, and brand awareness.
- Manage all company social media platforms including Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
- Create engaging content calendars aligned with business goals.
- Build a premium and professional online brand presence.

Content & Creative Strategy
- Coordinate with designers and videographers to produce high-quality reels, videos, graphics, testimonials, and promotional content.
- Plan campaigns around admissions, events, seminars, workshops, and student success stories.
- Write compelling ad copy, captions, landing page content, and email campaigns.

SEO & Website Management
- Perform on-page and off-page SEO to improve organic search rankings.
- Conduct keyword research and optimize website content.
- Monitor website performance using Google Analytics

📌 Digital Marketing Specialist (Edappal)
🏢 Linfield Edtech
📍 Edappal