Role & responsibilities

Strategic
- Provide inputs to the Marketing Head / Zonal In Charges for preparation of zonal marketing plans (existing and new products, roll out timelines, marketing expenditure, desired benefits)
- Develop marketing plan for current geographies (for example, target farmer groups, roll out of promotion initiatives)
- Conduct potential mapping for the pipeline product for three to five years (for example, development, testing, launch, growth, maturity)
- Develop innovative ideas for increased marketing and field effectiveness (for example, innovative branding and promotion initiatives, product training methodologies) Operational Field Promotional Support Activities
- Achieve the annual product marketing targets for the Region / Zone by effective planning, coordination and execution of demand generation activities, in collaboration with the Field sales staff (for example, demonstrations, field days, product campaigns, crop campaigns, farmer meetings, dealer / channel partner meetings)




- Implement product launch activities of the pipeline products through planned initiatives like demonstrations, field days, testimonial farmers, etc.
- Provide detailed planning and execution support for roll out of planned marketing initiatives to the Field sales team (for example, promotional tools, providing technical know-how, coordinating logistics for promotion programs)
- Coordinate with the HO Marketing / External agencies (for example, co-marketing agencies, event management companies, ad agencies) for organizing promotion campaigns and other field marketing initiatives (For example, receiving brand material, proof reading of leaflets and approvals, distribution to the field sales) Product Training Support Activities
- Support the Field sales staff in resolution of queries/ issues related to product, marketing initiatives, etc. (for example, product queries from farmers, damage control for any issues on field).
- Improve efficiency and effectiveness of fiel

📌 Marketing Manager (Ahmedabad)
🏢 PI Industries
📍 Ahmedabad