Plan and execute on all Deliverability projects designed to increase inbox rates and
Openers
Warmup and Manage IP / domain reputation effectively
Test the email html for rendering and inboxing issues across multiple ISPs
Analyse and produce reports for various email activity
Manage list hygiene
Manage PMTA or any other MTA along with ESP management
Manage eMail infrastructure and DNS
Proactively identify potential opportunities for strategy improvements and growth.
Proactively identify potential compliance issues.
Manage a team of 5-8 people
Own all best practices and general deliverability guidance.
Skills Required:
E-mail content, rendering and filtering technologies.
Experience with email best practices, industry trends, deliverability, ISP standards and
current regulations and legislation (can-spam, regional spam laws, etc.)
Familiarity with the policies and deliverability procedures.
Hands-on technical knowledge of email authentication and filtering technologies.
Thorough knowledge of email marketing best practices.
Familiarity with privacy laws and anti-spam regulations, even at the international level.
High volume commercial/promotional email experience
Experience in using Litmus email spam checker, eDatasource email analyst tools
Ability to speak with Clients in India and Abroad
Proven ability to effectively manage multiple projects simultaneously.
Administrative and data analytics experience
An excellent Problem Solver