Job Title & Role Summary
Job Title: Field Promoter Alco Bev (On & O Trade)
Role Summary:
The Field Promoter is responsible for driving brand visibility, executing in-store
activations, and generating consumer pull for core brands at assigned outlets. The role
focuses on outlet execution, shopper conversion and adherence to all trade marketing
and compliance guidelines in the territory.
Key Roles & Responsibilities
1. In-store activation & visibility

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Set up and maintain all in-store visibility elements like stickers, standees, ICC
POSM, glassware, display units etc) as per planogram and Picture of Success.
Ensure chillers, display units and branded xtures are clean, well-stocked and
compliant with visibility guidelines and purity standards at the POC.
Execute visibility drives and campaign-specic activations like ICC Cricket World
Cup visibility themes and limited-time displays.
Capture and upload before/after photos of all activations with geo-tag and time
stamp through the designated app.
2. Consumer promotion & spot selling
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Execute consumer promotions (price-os,



multi-pack oers, combo deals, free
merchandise) as per brief and promo mechanics.
Actively engage shoppers, explain brand proposition and promotion benets,
and drive conversion to Brand SKUs.
Conduct sampling / tasting (where permitted), ensuring strict adherence to legal
drinking age and responsible consumption guidelines.
Track and report promotion performance (uplift vs. baseline, STC conversions)
outlet-wise.
3. Business-as-usual (BAU) hygiene
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Ensure planogram adherence: brand facings, SKU mix, price communication,
and share of shelf as per standard.
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Check and report chiller purity (share of Brand vs competition, OOS issues,
temperature norms) and execute corrective actions where possible.

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Monitor OOS / low-stock situations and coordinate with outlet sta /ABI sales
representative for timely replenishment.
Maintain existing POSM and assets (chillers, racks, standees) and immediately

📌 Merchandiser (Bengaluru)
🏢 Randstad
📍 Bengaluru