Job Overview
As a growth APM, you will be responsible for driving user acquisition, engagement, retention and monetization strategies on existing as well for current partnerships and own the respective funnels. You will work cross-functionally with business teams, partner teams, platform PMs, engineering, QA, design and analytics teams to identify growth opportunities and help drive scale and retention.
Role & Responsibilities
- Define and prioritize product requirements and roadmaps for the growth and retention charter ensuring alignment with business, policy & compliance teams.
- Responsible for analysing funnel blockers and solve the same to scale and achieve monthly and quarterly targets.
- Hands on work on database to understand the product data flow and come up with solutions to solve for business, operations and better customer experience.
- Collaborate with engineering, QA, design, operations,
customer service and compliance teams to develop and launch new features to scale personal loans business and drive sustainable P&L; growth
- Conduct market and competitive analysis to identify trends and opportunities for funnel enhancements and raise above industry standard.
- Leverage AI tools to define ideal funnel and raise the bar for industry standard.
- Coordinate with stakeholders across various departments to ensure cohesiveness of the overall product strategy.
- Manage the product lifecycle from concept to sprint executions to GTM roll out while while maintaining 95% plus Say-do ratio
Qualifications
- B.E or B.Tech from premier institute & MBA from Tier 1 or Tier 2 college in India.
- Minimum 3+ years of product management experience, preferably in a Lending domain in Banks/NBFCs or fintechs.
- Strong understanding of software development processes and web technologies.
- Hands on SQL and DB tools like DataGrip, TablePlus, and DBeaver for cross-platform SQL