Position Summary: We are looking for a passionate & smart individual to join demand generation team at PUMA. This role will be responsible for managing relationship with internal/external stakeholders, performance marketing, brand visibility on key E-Commerce platforms.
Reports to: Senior Manager Performance Marketing
Key Objectives:
- Own and optimize an annual performance marketing budget of ~2030 Cr.
- Drive revenue growth while delivering ROAS and profitability targets.
- Plan, execute and optimize high-impact paid marketing campaigns.
- Analyze performance data to identify insights and growth opportunities.
- Collaborate with Business, Brand, Merchandising and Analytics teams.
- Drive continuous experimentation to improve marketing efficiency.
Eligibility Criteria And Functional Competencies Required:
Experience
- 3-5 years of experience in Performance Marketing or Growth Marketing
- Experience managing paid media campaigns with accountability for business outcomes.
- Experience in e-commerce or consumer-facing businesses is preferred
Core Skills
- Analytical Mindset: Strong quantitative aptitude with the ability to solve business problems using data.
- Commercial Acumen: Understanding of commercial metrics and experience managing marketing investments to drive business outcomes.
- Ownership & Execution: Advanced Excel skills, attention to detail, and the ability to manage multiple stakeholders in a fast-paced workplace.