Job Title-
Consumer Insight Specialist

Location
- Netaji Subash Place, Delhi

Experience
- 3-6 years

About MARS Cosmetics-

MARS Cosmetics is one of India’s fastest-growing makeup brands, currently available across 10,000+ general trade outlets, major e-commerce marketplaces, a thriving D2C platform, 35+ EBOs, and contemporary trade retailers. As we scale further, consumer obsession and insight-led innovation are core to our strategy.

Role Overview-

We are seeking a passionate and analytical
Consumer Insights Specialis
t to uncover deep consumer truths, decode market behavior, and translate them into actionable strategies across product innovation, marketing, and go-to-market. You’ll work closely with marketing, R&D;, digital, and category teams to power MARS’s next phase of growth

Key Responsibilities:

Consumer Research & Analysis
- Design and lead qualitative and quantitative research: focus groups, surveys, ethnographic studies, U&A;, brand health tracking, etc.
- Partner with external agencies for in-depth studies and manage end-to-end research execution.




- Track and decode trends from platforms like Mintel, WGSN, Google Trends, Instagram, and Reddit.

Consumer Segmentation & Persona Building
- Develop detailed consumer personas for existing and upcoming categories (makeup, skincare, haircare, etc.).
- Identify white spaces, unmet needs, and behavioral patterns across demographics, geographies, and digital ecosystems.

Innovation & Product Strategy Support
- Input into NPD (New Product Development) with data-driven insights.
- Support GTM and packaging decisions by bringing the consumer lens.

Business Performance Insights
- Interpret consumer behavior from D2C analytics, marketplace reviews, CRM behavior, and social listening.
- Create monthly dashboards on consumer satisfaction, repeat behavior, and product feedback loops.

Cross-functional Collaboration
- Act as a consumer advocate in cross-functional meetings.
- Work with the CRM, marketing, and category teams

📌 Consumer Insights Specialist (Delhi)
🏢 MARS Cosmetics
📍 Delhi