Job Title: Assistant Manager - Marketing

Location

Chennai / Mahindra City

Experience

10–15 years in Industrial / Manufacturing / B2B Marketing

Role Overview

The Candidate will lead the Organization’s demand creation and market development strategy across industrial, infrastructure, municipal, and OEM segments for its pump portfolio. This role owns end‑to‑end demand generation—from market intelligence and campaign strategy to pipeline impact and ROI.

The role requires solid collaboration with Sales Leadership, Channel Partners, Product Management, and Senior Management, and plays a critical role in building sustained market demand in long-cycle, project‑driven environments.

Key Responsibilities

Strategic Demand & Market Leadership
- Define and own the overall demand generation strategy for domestic and/or export markets
- Identify priority industries, applications, geographies, and customer segments for growth
- Translate business goals into annual demand plans, campaign roadmaps, and budget allocation




- Act as the marketing partner to Sales leadership for pipeline creation and market expansion

Campaign & Program Ownership
- Lead high-impact demand programs including:
- - Large trade exhibitions and global industrial expos
- Industry-specific technical seminars, roadshows, and consultant meets
- Digital demand programs (SEO, website, email, LinkedIn, paid media)
- Product launch and application awareness campaigns
- Ensure programs are aligned to product verticals, industries, and sales priorities

Consultant, EPC & Influencer Engagement
- Build structured engagement programs for consultants, EPCs, specifiers, and influencers
- Drive specification wins through technical positioning, case studies, and reference projects
- Support sales teams in building long-term relationships with decision influencers

Channel & Partner Demand Generation
- Design and govern channel demand generation frameworks for dealers and distributors
- Enable partners with campaigns,

📌 Assistant Manager (Chennai)
🏢 Ingersoll Rand
📍 Chennai