Overview:

We are looking for a highly analytical and strategic
*Senior Lifecycle Marketing & CRM Manager*
to own customer retention, lifecycle marketing, and CRM across our portfolio of premium food brands. This role is responsible for maximizing customer lifetime value by developing and executing best-in-class lifecycle strategies across email, SMS, onsite experiences, customer segmentation, retention programs, subscriptions, loyalty, and post-purchase optimization.

The ideal candidate thinks beyond campaigns. You understand the complete customer journey and constantly identify opportunities to improve acquisition-to-retention performance through testing, automation, personalization, and data-driven decision making. You will also own the lifecycle revenue channel and be accountable for improving retention, repeat purchase rate, customer lifetime value (LTV), and overall profitability.

Schedule:
Monday to Friday, 9:00 AM–6:00 PM PST

Responsibilities:

Lifecycle Strategy
- Own the end-to-end customer lifecycle strategy across all portfolio brands




- Develop retention strategies that increase repeat purchase rate and customer lifetime value
- Build lifecycle programs tailored to customer behavior, purchase history, engagement, and product preferences
- Continuously identify opportunities to improve customer experience throughout every stage of the customer journey

*Email Marketing*
- Own campaign strategy, planning, execution, QA, and reporting
- Maintain a rolling 90-day campaign calendar
- Develop promotional, educational, seasonal, product, community, and retention campaigns
- Optimize segmentation and personalization
- Ensure campaigns align with inventory, merchandising, operations, and business priorities
- Monitor deliverability and list health

*SMS Marketing*
- Own SMS strategy and campaign execution
- Develop integrated SMS and email experiences
- Optimize cadence, segmentation, compliance, personalization, and conversion
- Improve subscriber growth whil

📌 Senior Lifecycle Marketing (India)
🏢 BruntWork
📍 India