Purpose And Relevance to The Organization
- We seek an exceptional team player with a creative and forward-thinking mindset to support our Brand Comms team.
- As a key member of our team, you will be responsible for driving 360-degree campaigns and projects in close alignment with the key stakeholders to land our consumer messages with impact and efficiency and grow Brand KPIs.

Key Responsibilities
- Manage and execute adidas activation plan for holistic campaigns in India across all communication channels (Comms, PR, Social/Digital, WHS, Retail, event etc.) in collaboration with HUB and Global stakeholders.
- Ensure all consumer touchpoints (comms, publishing, culture marketing, activation, Membership, WHS, Retail, Social/Online) are aligned with India brand objectives.
- Drive an increase in brand growth through execution excellence in the Originals category and overall brand growth.
- Work closely with agencies to brief, provide feedback, and create activation plans, in line with the strategic plan OTIF.




- Analyze the performance of key campaigns and provide feedback to relevant stakeholders.
- Develop seasonal, cross-category brand communication plans and calendars for the category in India.
- Develop plans and execute results-driven PR programs that align with measurable brand KPIs.
- Manage and liaise brand partnerships and a robust network of creators to drive maximum ROI.

KPIs
- Execution of the Brand Strategy aligned to business & category objectives.
- Driving Share of Search and Share of Voice for the category.
- Budget management.
- Internal compliance adherence.
- Brand image-related KPIs.
- Increase Gen-Z and women brand affinity (brand adidas, not just Originals category).
- PR insights and analytics.

Key Relationships
- Internal :
- Local Brand Activation (Digital, Media, Social, Retail, Sports Marketing).
- HUB/Global Newsroom (PR and Social), Brand Partners, and Brand Activation Teams.
- Local Wholesale and Key Accounts Team.
- Internal Brand &

📌 Manager Brand Comms Originals (Gurugram)
🏢 Adidas
📍 Gurugram