Drive own retail stores profitability by meeting or exceeding district sales and profit targets. Coaching Store Managers to drive commercial success and excel in customer service. Ensuring proper execution of established policies, procedures, initiatives and directives.
Key Responsibilities:
District Performance
Key Relationships: DTC Excellence | SA | Finance | Merchandising
- Take full ownership of the district and its commercial success
- Analyze relevant data to probe and challenge the status quo with both Retail Back Office partners, Local Finance and Store Managers
- Review store P&L; periodically and share feedback on optimize costs and opportunities to increase consumer sell outs in line with the adidas directives in allotted concept and factory outlet stores
- Plan and prioritize structured store visits to maximize the district's performance
- Dedicate a minimum of 3 days per week to completing store visits and ensure all stores in the district are visited at least
- Coach Store Managers to increase their stores' sales, productivity,



retail KPI's to positively impact store profitability
- Assess and make recommendations to improve the commercial viability and availability of products for the district's stores
- Share best practices to drive overall Market and Global retail performance
- Utilize DIGITAL tools available for enhancing store productivity and consumer loyalty & store experience: SAM, STOCKHERO, REPS, NPS, adiClub, etc.
- Utilize reporting, analysis and communication tools available for standardized store visits, performance review and communication with store teams: GROW, THINKTIME, ALS, MSTR etc.

District Footprint Management
Key Relationships: RE & SD | Merchandising | Omni | DTC Excellence | Marketing | Finance
- Evaluate current store opportunities along with the real estate team, finance, excellence and DTC leads
- Draft new store proposals (BPMs) in synchronization with the above stakeholders
- Evaluate relocation/resizing opportunities as wel

📌 Retail District Manager (Lucknow)
🏢 Adidas
📍 Lucknow