Purpose & Overall Relevance for the Organization:
- To ensure profitable market share and net sales growth for the Ecom Marketplace in Emerging Market (EM) while respecting the image of the adidas Group brands.
- Support the growth of the Ecom Marketplace, accountable for improving financial performance of your winning digital accounts.
- Show transparent expertise in the digital space, and support the required initiatives and capabilities to win the digital marketplace with increased sell through and market share across all accounts with a focus on key digital players across the clusters within EM.
- Support the EM Digital Partner Commerce (DPC) organization, by providing oversight and excellence through people leadership across the Digital planning, Campaign Management & Analytics functions.

Functional Mandate:
- The Manager, Ecom Marketplace Media and Campaign Planning, partners with the Director, DPC by providing leadership and oversight of the Digital Planning, Campaign Management and Campaign Analytics.




- He/she helps drive overall channel net sales goals aligned with DPC Partners onboarded on Ecom Marketplace through relentless execution of brand and channel priorities through enhanced levels of engagement and internal stakeholders at adidas.

Key Responsibilities:
Digital Planning & Cost Management
- Negotiation and alignment of on-platform media plans with Ecom Marketplace partners as per NS plans.
- Oversee the end-to-end execution of the Marketing budget to ensure best results for the brand on digital commerce platforms through excellence in interaction model with partners and internal teams (Finance, Marketing) & DPC partners.
- Ensure best-in-class execution of the Joint Marketing Plan with Ecom Marketplace platforms including Commercial and Brand moments activation every month.

Data Analytics:
- Drive excellence in interpretation of funnel data and sellout data and metrics.
- Establish regularized cadence to track on actionable insights from brand performa

📌 Manager - Media and Campaign Planning (Gurugram)
🏢 Adidas
📍 Gurugram