VM Execution Lead WHS & Export
Purpose & Overall Relevance for the Organization:
- Manage the Visual Merchandising needs for the Wholesale Business.
- Campaign execution, recent store openings, ISC requirements, Seasonal Visuals, Instore Product presentation and many more to support the business growth and achieve the target numbers for the entire Wholesale channel comprising of the following:
- Key Accounts
- Fashion Specialty
- Adidas Kids
- Decathlon
- Export Markets

Key Responsibilities:
Functional
- Own and drive Campaign execution across all wholesale doors. Quality check, physical visits, picture and deck compilation, and video making for important campaigns.
- Ensure adidas brand is most visible and easy to locate in a multibrand format store to ensure maximum footfall and sellouts using VM tools, navigation, and other relevant visual materials.
- Provide complete support for new store openings and renovations: layout planning, category zoning, capacity calculation, VM elements, ISC, actual opening and pictures, and deck compilation.




- Ensure in-store communication elements based on store-specific needs (e.g., store directory, pathfinders, etc.).
- Work within set budget controls.
- Help and support retail marketing and brand marketing to execute activation tools for specific campaigns/promotions.
- Launch VMC program and train and brief the VMCs across all stores with the latest guidelines and updates to ensure consistency across all stores.
- Develop and coordinate with the Partner VMs (wherever relevant as per WHS partner) proper service and execution across all stores.
- Identify and communicate local store needs and best practices to the Visual Merchandising Manager.
- Conduct store visits in line with the store visit plan and ensure that all stores in the specified region/area are visited regularly.
- Keep up to date on what competitors are doing and provide feedback to the Visual Merchandising Manager on any current and upcoming fashion trends across th

📌 VM Execution Lead WHS (Gurugram)
🏢 Adidas
📍 Gurugram