Purpose & Overall Relevance for the Organization:
- Supports Sr. Manager BU Running EM, in executing EM short and medium-term objectives for the category by delivering across all KPIs.
- Execute Global Concepts-to-Consumer strategies in a locally relevant way for EM by working closely with the Category Manager, BU Running in each Cluster within Emerging Markets, considering different consumer needs and distribution channels.
- Work on seasonal BU range building and alignment process within the parameters set by the EM CTC Range Architecture team (Category Input, ONE EM Range selection, Definition of Mandatory range, internal GTM Meetings).
- Support in building a product range for the dedicated Category that fulfils the needs of the EM Hub and Clusters, which is competitive in terms of structure, price and margin.
- Collaborate regularly with global and cluster counter parts to identify business opportunities in the market which supports driving EM Running strategy.
Key Responsibilities:
- Tracking and data analytics for ONE EM RANGE KPIs like Business on Hand and YTD performance.
- Act as system champ for the BU (RMA, RMT, GTM milestones, sell-in tools, etc.).
- Responsible for regular sell thru tracking of key campaigns and franchises.
- Take charge of all BU ranging activities in RMA and adhere to seasonal timelines as per guidance set by the MOPS Team.
- Responsible for Commercial Input into Global by conducting regular competition analysis of Running.
- Understands the EM consumer retail setting including distribution points, share of buy, competitor ranges and pricing strategies.
Key Relationships:
- Category Manager, BU Running in each Cluster
- EM Hub CtC and MOPS team
- Global Running BU
- EM Business Intelligence teams; Strategy Teams & Demand Planning teams
- EM DTC, WHS and E-com excellence teams
KPIs:
- EM Net Sales, Category growth, Key Franchise growth/share of NS and Go-in Margin
- EM BU campaign sell thru targets
- EM Category Range Efficienc