Purpose & Overall Relevance for the Organization:
Lead a team of content promotions operations specialists to manage various campaign launches across multiple countries in Emerging Markets.
Plan the content promotion operations tasks well in advance and execute them on time by self and the team.
Ensure on-time in-full execution of digital campaigns in terms of content publishing promotions on all digital channels i.e. web app.
Execute the content briefs, web/app configurations for local brand commercial campaigns experiences, via content management system and commerce platform.
Create and manage cart promotions vouchers to support commercial campaigns B2B partnership.
Execute hype draws and waiting room mechanics on flagship app and Confirmed app to support customer signups and increase in demand and sell-through rate.
Ensure quality of delivery for local activations to ensure that deliverables meet the brief and agreed scope.
Work closely with master data team to verify campaign product listing pages and tag PDP callouts on right articles.
Support CRM Operations for certain countries to manage email communications to customers.
Contribute to the implementation of success KPIs to ensure that digital activations are optimized based on results and insights.
Support quick resolution of campaign/promotion/content publishing issues on time.
Provide continuous transparency on status of activations to key stakeholders.
Seek opportunities for content automation overall process optimization.
Support global product teams with feedback on CMS feature rollouts and provide inputs of recent enhancements and automations.
Ensure smooth customer journey on all our digital channels for all campaign launches.
Key Relationships:
- Country/Cluster Digital Activation teams
- EM eCom Consumer Experience team
- EM Digital Activation team
- EM Master Data Management team
- EM Platform Ops team
- EM CRM Membership teams
- EM Strategy Programs
- EM Analytics
- Global Product teams