What You'll Be Responsible For

Owning the P&L; for assigned State PCS categories including budgets, pricing, enrollment, and

revenue targets

Launching recent state categories from 0 to 1 across market prioritization, product construct,

GTM, and first cohort acquisition

Scaling growth across acquisition, conversion, retention, and monetization aligned to exam

notification cycles

Owning organic distribution across YouTube, Telegram, WhatsApp, and app, along with

customer lifecycle management

Driving performance marketing across Meta, Google, and YouTube including budgets, creative

briefs, and CAC/ROAS accountability

Leveraging data and competitor intelligence to track funnel performance and drive category

Decisions.

Who We're Looking For

4 to 8 years in Category Management, Growth, Business, or P&L; ownership roles




Proven track record of scaling categories within test prep or EdTech, with UPSC, State PCS,

SSC, or Banking preferred

Demonstrated 0 to 1 experience launching and scaling a recent category, market, or product
Hands-on grasp of acquisition, retention, pricing, performance marketing, and CAC economics
Strong analytical and stakeholder management skills, comfortable with dashboards and cohort

data

Entrepreneurial mindset with high ownership and a bias for action

Strongly Preferred

Experience with YouTube led organic funnels in test prep
Understanding of the Hindi belt aspirant and how demand moves with state exam cycles
Prior experience in scaling a test prep category

📌 Category Growth Manager (India)
🏢 Drishti IAS
📍 India