1. Create awareness of the company and its products while encouraging prospects to sign up.
2. Create content, marketing collateral, positioning, competitive differentiation, and messaging strategies across the customer journey for various personas and use cases.
3. Enable the sales and marketing teams with effective marketing collateral.
4. Own and manage owned and earned media channels while supporting paid marketing initiatives.
5. Initiate and drive GTM programs including acquisition campaigns, webinars, trade shows, social media, content marketing, account-based marketing, and developer relations initiatives.
6. Apply a data-driven approach using digital tools while continuously experimenting with recent marketing techniques and technologies.
7. Support strategic initiatives and leadership projects.
8. Collaborate with the engineering team on new product and marketing initiatives.
9. Identify and implement AI-powered tools and automation to improve marketing efficiency.
10. Analyze market trends,
competitor activities, and customer feedback to refine marketing strategies.
11. Collaborate closely with cross-functional teams across product, engineering, sales, and marketing.
12. Measure marketing performance, prepare reports, and manage campaign budgets effectively.
Requirements
- Previous internship experience in B2B SaaS product marketing for developer tools targeting the US market is mandatory.
- Comfortable using work management tools such as Notion, Google Workspace, and similar productivity platforms.
- Willingness to work from the Bangalore (HSR Layout) office.
- Currently graduating or a recent graduate seeking a full-time career opportunity after the internship.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before