The purpose of this role is to create solution architectures for systems and
platforms ensuring all relevant options are explored for time, cost and
compliance to the company’s standards, policies and practices whilst meeting the
business’ requirements. The role will oversee the work of other architects and
delivery of the solution for clients both internal and external, shepherding it
through the relevant governance.

Job Description:

Business Title: Lead Technical Architect

Years of Experience: 12 Years +

Job Descreption

This role leads technical design, implementation, and optimization of Salesforce
Marketing Cloud (SFMC) and Data Cloud for personalized customer experiences. The
position focuses on seamless integrations, performance tuning, and cross-team
collaboration to deliver scalable solutions. Success ensures high-impact
campaigns and robust CRM enhancements.

Must have skills

• Proven expertise in Salesforce Marketing Cloud
• Robust understanding of data architecture, APIs, and customer segmentation; SF
Data cloud
• Hands on experience with SSJS,



SQL and configuring complex solutions, along
with integrations - OOTB with Salesforce and custom with tech stacks such as AWS
• Experience in designing scalable personalization solutions.
• Excellent communication and stakeholder management skills.

Good to have skills

Experience with Agile/Scrum methodologies for project management.
Familiarity with additional Salesforce certifications (e.g., Marketing Cloud
Developer or Administrator).
Knowledge of AMPscript for advanced email personalization.
Proficiency in AWS services like Lambda, S3, or API Gateway for custom
integrations.
Background in marketing automation tools (e.g., Marketo, HubSpot).
Understanding of CI/CD pipelines and tools like Jenkins or GitHub Actions.
Experience with data visualization tools (e.g., Tableau, Power BI) for campaign
analytics.
Prior work in regulated industries (e.g., finance, healthcare) for
compliance-aware implementations.

📌 Lead Technical Architect (Bengaluru)
🏢 dentsu
📍 Bengaluru