Assistant Manager, Digital Marketing

Department: Off-Platform Marketing

Location: Mumbai

Role Overview

The candidate will help manage our Digital Marketing campaigns for the Title
marketing business, and other pods when needed. The incumbent will own full
funnel digital marketing, driving discovery, viewership, and sustained
engagement through sharp media planning, experimentation, and data-backed
optimization. The role sits at the intersection of performance marketing and
content-led growth in a fast-evolving, high-velocity environment.

Responsibilities

* Work with the team to define digital media strategies and performance
marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to
business and content briefs

* Set overall performance strategy based on title-level success metrics such as
views, completion, repeat consumption, and subscriptions, with a strong focus
on measurable outcomes

* Plan, deploy, and optimize performance marketing campaigns across platforms
to drive scale, efficiency, and learning for an emerging content format





* Aid partnership with third-party platforms (Google, Meta, etc.) to unlock
innovative solutions and impact-led executions during key launches

* Collaborate closely with internal stakeholders including Analytics, Product,
Content, and Comms to improve targeting, tracking, attribution, and
optimization frameworks tailored to Title consumption

* Own end-to-end delivery across performance platforms; proactively identify
opportunities to improve CPAs, reduce wastage, and maximize campaign
efficiency

* Manage media agencies and external partners to ensure seamless execution,
quick turnaround, and high-quality delivery in a energetic launch environment

* Drive periodic performance reviews and deep-dive analyses; translate data
into clear narratives, insights, and action plans to inform future launches
and scale strategies

* Explore tech, API, and feed-based integrations to enhance performance
marketing capabili

📌 Assistant Manager (Mumbai)
🏢 JioStar
📍 Mumbai