Here's a professional Digital Marketing Analyst job description suitable for posting on Indeed.

Job Title: Digital Marketing Analyst

Job Type: Full-time

Job Summary:
We are looking for a data-driven and analytical Digital Marketing Analyst to evaluate the performance of digital marketing campaigns and provide insights that improve marketing effectiveness. The ideal candidate should have experience with web analytics, SEO, paid advertising, and marketing automation tools to support business growth.

Key Responsibilities:
- Analyze digital marketing campaign performance across SEO, SEM, social media, email, and display advertising.
- Monitor website traffic, user behavior, and conversion rates using analytics tools.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Track and optimize key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
- Conduct keyword research and analyze SEO performance.
- Support paid advertising campaigns on Google Ads, Meta Ads, and other digital platforms.




- Perform competitor analysis and identify market trends.
- Collaborate with marketing, content, and design teams to improve campaign performance.
- Recommend strategies to increase website traffic, lead generation, and customer engagement.
- Maintain dashboards and ensure data accuracy across marketing platforms.

Required Qualifications:
- Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field.
- 1–3 years of experience in digital marketing analytics or a similar role.
- Proficiency in Google Analytics (GA4), Google Ads, Google Search Console, and Microsoft Excel.
- Solid understanding of SEO, SEM, social media marketing, and email marketing.
- Experience with reporting tools such as Looker Studio or Power BI is an advantage.
- Excellent analytical, problem-solving, and communication skills.

Preferred Skills:
- Knowledge of SQL, basic HTML/CSS, or Python for data analysis is a plus.
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📌 Digital Marketing Analyst (Nagercoil)
🏢 CADPOINT Nagercoil
📍 Nagercoil