Job Description
Job Profile Summary:
The India Growth Analytics Lead is part of the broader India Insights & Analytics (I&A;) Team which also includes Category Insights and Shopper Insights Managers. The key purpose of this position is to lead a India Growth Analytics sub-team who will provide Prescriptive Analytics that drive agile fact-based decisions and business growth in India. Specifically, this position is expected to establish, strengthen and advance key Analytics pillars namely: Marketing-Media Analytics, Pricing & Strategic Analytics, First party data analytics, Social listening and Business Intelligence. This position requires the right balance of analytics skills and business acumen and strong ability to communicate and partner with other functions, along with solid leadership qualities. This role will require close collaboration with other functions: Category Insights, Shopper Insights Managers, Marketing, Media, Finance, Category Planning & Activation & RGM (Sales).

Responsibilities:
Business Optimization :




Promotes the use of advanced modelling and analytics in order to improve the return on marketing investments and to develop fact-based plans for the key Brands Generates and communicates the learning on application of analytics to business issues and is responsible for the identification of general principles that guide the investment of marketing & trade spend and pricing strategies Leverages the analytic tools in conjunction with the BU portfolio to inform opportunities on the distortion of resources across Categories/Brands Provides consolidated reporting for in-market performance and forecasts.

Market Mix Modeling (MMM)
/ Planning & ROI
Independently manage multiple Marketing Mix Modeling projects which are identified as key priorities in the India BU Prepare & present regular ROI analyses, with actionable insights and opportunities, to relevant BU stakeholders Collaborate with Media Team, in Portfolio Advertising Spend optimization and distor

📌 Growth Analytics Lead (Mumbai)
🏢 Mondelēz International
📍 Mumbai