Post : Marketing Manager

Organisation Name : SVKM NMIMS Global University, Dhule

Job Location : Dhule, Maharashtra

Qualification and Work Experience:

Full time MBA from a recognised University specialising in marketing with a strong focus on digital marketing.

8 to 10 years of experience in a marketing agency or with a brand in a performance marketing role.

Duties & Responsibilities:
- Develop strategies to create awareness for the school/campus and drive quality traffic to the website/landing pages.
- Establish marketing goals based on past performance and market forecasts.
- Liaison with the media, creative, PR agencies, and social media teams to ensure marketing projects come to fruition.
- Experiment with various organic & paid acquisition channels - content creation & curation, search, social media, and lead generation campaigns.
- Liaison with the creative agency to produce valuable and engaging content for the website and landing pages.
- Research and analyse market trends, demographics,



competitor products & pricing, and other relevant information to formulate marketing strategies.
- Track all marketing data, create detailed reports and weekly and monthly presentations.
- Coordinate with PR teams to develop integrated communication strategies that align with marketing objectives and enhance brand reputation.
- Collaborate with social media teams to ensure consistent brand messaging and optimise social media campaigns for maximum engagement and reach.
- Apply performance marketing fundamentals, including campaign optimisation, budget allocation, and ROI measurement, to improve marketing effectiveness.
- Analyse campaign performance, identify trends, and make data-driven decisions for continuous improvement.
- Manage paid advertising campaigns (PPC, social media ads) in coordination with the Performance Marketing team to maximise ROI.

📌 Marketing Manager (India)
🏢 Shri Vile Parle Kelavani Mandal
📍 India