Job Title: Sales Executive

Department: Sales & Marketing
Location: Ernakulam
Reporting To: Sales Manager / Director

1. Role Summary

The Sales Executive will be responsible for driving sales growth in the assigned territory, building solid relationships with retail partners/distributors, and ensuring effective visibility of our products in the market. This role involves regular market visits, new outlet acquisition, and achieving monthly sales and collection targets.

2. Key Responsibilities

Sales & Revenue Generation
- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Generate new business by adding retail outlets, wholesalers, and distributors.
- Upsell and cross-sell the full product range to existing customers.

Market Visits & Coverage
- Visit outlets as per beat plan/route plan and ensure adequate coverage.
- Take orders, follow up for repeat orders, and ensure product availability.
- Ensure proper stock rotation at outlet level (FIFO) to minimize expiries and damages.

Distributor & Retailer Management




- Coordinate with distributors for timely supply of goods to retailers.
- Ensure adequate distributor stock levels as per sales trend.
- Follow up on payments and collections as per company credit policy.

Merchandising & Visibility
- Ensure products are displayed as per company guidelines (shelf space, racks, POSM, etc.).
- Execute in-store promotions, offers, and sampling activities when required.
- Report competitor activities, pricing, and schemes from the market.

Reporting & Documentation
- Maintain daily visit reports (DVR), order details, and collection reports.
- Share sales forecasts, primary/secondary sales data, and market feedback.
- Support in preparing sales presentations, proposals, and basic MIS as required.

Customer Relationship Management
- Build and maintain strong, long-term relationships with retailers, distributors, and key accounts.
- Handle and resolve retailer/distributor complaints in coordination

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