ABOUT US

Blue Tyga is a premium performance apparel brand under the Walkaroo Group. The brand is dedicated to designing innovative, high-quality clothing that combines comfort, functionality, and modern style.

With a focus on advanced fabric technology and customer-centric innovation, Blue Tyga continues to

redefine everyday wear for today's dynamic lifestyle.

RESPONSIBILITIES
- Identify and reach out to media platforms, digital publications, startup story platforms, meme pages, influencers, and relevant communities to enhance brand visibility.
- Coordinate with PR agencies, media partners, and influencers to ensure smooth execution of campaigns and brand collaborations.
- Manage end-to-end influencer marketing activities, from sourcing creators and initial outreach to campaign completion.
- Build and maintain solid relationships with media professionals, influencers, and external stakeholders.
- Prepare outreach emails, media pitches, communication copies,



and campaign briefs for external collaborations.
- Identify opportunities to position the brand through relevant media coverage, influencer partnerships, and creative campaigns.
- Track and analyze campaign performance, including engagement, reach, and overall effectiveness, and provide actionable insights.
- Stay updated on social media trends, creator-led marketing, and emerging digital platforms to recommend innovative marketing ideas.
- Contribute ideas for brand communication, campaign concepts, and initiatives that strengthen brand awareness and recall.
- Collaborate with internal teams to ensure timely execution of PR and influencer marketing activities.

Qualifications
- Relevant UG/PG Degree
- Communication, Negotiation & Adaption Skill
- Immediate Joiners Preferred.
- Fresher
are welcome to apply,
- Max 1 Year of experience.

📌 Influencer Marketing Specialist (Coimbatore)
🏢 Blue Tyga
📍 Coimbatore