Reporting To: Director / VP Sales & Marketing / Managing Director
Experience: 1522 Years
Qualification:
- MBA in Marketing / Branding / Communications
- Bachelor's Degree in Marketing, Business Administration, Communications or related field
- Certification in Digital Marketing / Brand Management will be an added advantage
Job Summary
The Head of Marketing Communications (MarCom) will lead Stylam's integrated marketing and brand communication strategy across domestic and international markets. The role is responsible for strengthening brand equity, driving customer engagement, supporting sales growth, and positioning Stylam as a premium global surface solutions brand through creative marketing initiatives, digital transformation, trade marketing, corporate communications, and product launches.
Key Responsibilities
1. Brand Strategy & Positioning
- Develop and execute long-term brand strategy aligned with business objectives.
- Build premium positioning for Stylam across India and global markets.
- Maintain consistency in brand identity across all communication channels.
- Enhance brand recall among architects, designers, OEMs, distributors, dealers, and institutional customers.
2. Marketing Communications
- Develop integrated marketing communication (IMC) plans.
- Drive ATL, BTL and TTL campaigns.
- Plan annual marketing calendar.
- Manage product communication and storytelling.
- Develop brochures, catalogues, product literature and presentations.
- Oversee copywriting and creative communication.
3. Digital Marketing
- Lead website strategy and optimization.
- Manage SEO, SEM, Google Ads and Analytics.
- Develop LinkedIn, Instagram, Facebook and YouTube strategies.
- Execute email marketing and automation campaigns.
- Monitor digital KPIs and ROI.
- Improve lead generation through digital channels.