A Bangalore based major real estate company is looking to strengthen their marketing team

KEY RESPONSIBILITY AREAS

 Work with the marketing leadership to develop product positioning, value propositioning and messaging for new and upcoming project launches

 Develop brand activity calendar, coordinate cross-functional activities, planning and processes ensuring timely completion of all marketing activities and goals.

 Work with multiple teams, to translate, buyer, competitor, product and market insights into marketing promotions and innovations directed towards meeting brand, customer and business goals.

 Plan and deliver multiple brand and product campaigns to scale up awareness, consideration and business conversions for products in the Aspirational, Plotted and Luxury Brand Groups.

 Work closely with internal and external creative strategy, communication, activations and design functions to create delightful, differentiated and creative brand communication for the ABG brand portfolio.

 Analyze current brand positioning, metrics,



and consumer insights improve all markers for the project and portfolio brands

 Collaborate with the leadership in planning and executing multi-channel campaign plans, managing work-flows with creative and marketing agencies and tracking the results and effectiveness of the same across channels.

 Ideating and creation of merchandise/corporate gifts in accordance with the product positioning and philosophy.

 Liaising with the internal teams for seamless flow of information on activities and orchestration marketing work-flows and business goals

 Interact, brief and align PR team on the content strategy and calendar for each of the project brands and their coverage in external, internal and owned media.

JOB REQUIREMENT

 Education: Masters / Post-graduate / MBA with specialisation in Marketing / Brand Management (mandatory);

 Direct Work Experience: of least 7- 12 years on known/ global / consumer brands in client or

📌 Deputy General Manager (Bangalore Metropolitan Area)
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📍 Bangalore Metropolitan Area