Unfollow is building a new consumer social platform designed around real-world experiences.
We believe the next generation of social products will move beyond content consumption and instead help people discover what to do, who to do it with, and turn intent into meaningful real-world experiences.
Our founding team has spent the last several years building businesses at the intersection of youth culture, live experiences, creator ecosystems, and consumer communities. Through these ventures, we've built one of India's largest youth communities, worked with leading brands, creators, artists and partners, and developed a deep understanding of the audience we're now building for.
We're now building Unfollow from first principles—and we're looking for someone to help define how the brand is introduced to the world.
About the Role
We're looking for our
Founding Brand & Content Lead
to build Unfollow's brand from the ground up.
This is far more than a social media role.
You'll be responsible for shaping how Unfollow is perceived—from defining our brand voice and creative direction to building a content engine that attracts, engages and grows our audience.
You'll work directly with the founders to translate product vision into compelling storytelling, establish a distinctive digital presence, and build a brand people genuinely want to follow.
This is a high-ownership role for someone who enjoys building from first principles, thinks strategically, and is equally comfortable developing ideas as they are executing them.
What You'll Own
- Define and evolve Unfollow's brand voice, positioning and creative identity across all digital touchpoints.
- Develop and execute the overall brand, content and social media strategy.
- Own the complete content lifecycle—from research and ideation to scripting, production, editing, publishing and performance analysis.
- Build scalable content systems that co