The E-commerce Marketplace Manager is responsible for managing and growing the company’s presence across online marketplaces such as Amazon, Flipkart, Myntra, and other platforms. The role focuses on increasing sales, maintaining account health, optimizing listings, managing advertising, ensuring operational excellence, and driving profitability.
Key Responsibilities
1. Marketplace Management
- Manage day-to-day operations of all marketplace accounts.
- Monitor sales, traffic, and conversion performance.
- Launch new products and manage catalog updates.
- Ensure pricing, stock, and promotions are updated accurately.
2. Product Listings
- Create and optimize product listings.
- Improve titles, bullet points, descriptions, keywords, and images.
- Maintain listing quality and resolve catalog errors.
- Ensure all product information is accurate and consistent.
3. Sales Growth
- Develop strategies to increase revenue and market share.
- Plan promotional campaigns during marketplace events.
- Monitor competitors and recommend pricing or assortment changes.
- Identify opportunities for recent product launches.
4. Advertising
- Manage Sponsored Products, Sponsored Brands, and other marketplace ads.
- Optimize campaigns based on ACOS, TACOS, ROAS, and profitability.
- Allocate advertising budgets efficiently.
- Prepare weekly performance reports.
5. Inventory Management
- Coordinate with production and warehouse teams.
- Maintain healthy inventory levels.
- Prevent stock-outs and excess inventory.
- Plan replenishment based on sales forecasts.
6. Account Health
- Monitor marketplace performance metrics.
- Maintain high seller ratings.
- Reduce cancellations, returns, and defects.
- Resolve policy violations and account issues.
7. Order Operations
- Ensure timely order processing and dispatch.
- Coordinate with logistics partners.
- Monitor delivery performance and resolve shipment issues.