Role Overview
We are seeking a results-driven Amazon Ads Specialist to manage, optimize, and scale Amazon advertising campaigns. The ideal candidate should have hands-on experience with Amazon Seller Central, Amazon PPC, keyword optimization, and campaign analytics, with a strong focus on driving sales growth and maximizing advertising ROI.
Key Responsibilities
Amazon Advertising Management
- Plan, launch, and optimize Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Monitor daily campaign performance, budgets, bids, and keyword strategies.
- Improve campaign efficiency while achieving sales and profitability targets.
- Manage campaign structures for product launches and seasonal promotions.
Keyword Research & Listing Optimization
- Conduct in-depth keyword research using Amazon tools and third-party platforms.
- Analyze search term reports and implement keyword optimization strategies.
- Identify and add negative keywords to improve campaign performance.
- Support listing optimization for better organic rankings and conversions.
Performance Analysis & Reporting
- Monitor and analyze key metrics: ACOS, TACOS, ROAS, CTR, and Conversion Rate.
- Generate daily, weekly, and monthly performance reports.
- Provide actionable insights and recommendations to improve advertising effectiveness.
Marketplace Growth & Strategy
- Track competitor advertising activities and marketplace trends.
- Collaborate with content and creative teams to improve product listin