Regional Marketing Manager (Agrochemical Industry)

About the Role

We are seeking a energetic and result-oriented
Regional Marketing Manager
to lead strategic planning, execution, and monitoring of crop-wise and product-wise marketing initiatives across the assigned geography. The role requires expertise in agricultural marketing, farmer engagement, channel engagement, promotional campaign management, and team leadership to drive business growth, product adoption, and market penetration.

The incumbent will be responsible for developing impactful crop-specific promotional strategies, optimizing marketing budgets, strengthening distribution channels, enhancing brand visibility, and conducting technical and sales training programs for internal teams, channel partners, societies, and farmers.

Key Responsibilities

Strategic Planning & Business Development
- Develop and execute
crop-wise, season-wise, and product-wise marketing strategies
aligned with organizational objectives.
- Prepare annual, quarterly,



and monthly promotional plans to improve market penetration and product positioning.
- Plan and optimize utilization of promotional and marketing budgets to maximize return on investment (ROI).
- Forecast and plan product demand, promotional material requirements, and campaign activities based on crop cycles and market potential.
- Design and implement channel enhancement and market expansion initiatives to strengthen distribution networks.
- Collaborate with teams for geography-wise and product-wise sales target allocation and achievement.
- Responsible for regional receivable management, including collection planning, payment follow-up.

Campaign Management & Product Promotion
- Lead execution of integrated crop campaigns focusing on key crops, farmer needs, and market opportunities.
- Plan and monitor promotional activities including:
- Farmer Training Programs (FTP)
- Group Meetings
- Product Demonstrations
- Field Days
- Crop Seminars
- Exhibitions and Trade Fair

📌 Regional Business Manager (Hyderabad)
🏢 IFFCO-MC Crop Science
📍 Hyderabad