Location:
In office (Gurgaon)

Work mode:
Hybrid (3 days from office, 2 days from home)

Experience:
1-4 years

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The role:

This is an individual contributor role for someone who understands that good copy starts long before the cursor blinks and that social is a strategy, not just a distribution channel.

You'll own social content for assigned brands: writing captions, Reels scripts, carousels, Stories, and long-form posts across categories, each with its own voice, audience, and intent. You'll also help grow Instagram pages from zero, understanding algorithmic momentum, audience retention, and the difference between vanity metrics and real engagement.

The work is month-on-month, deadline-driven, and detail-heavy. We're not looking for someone who writes in bursts of inspiration. We're looking for someone who shows up consistently, digs into the brief, and produces work rooted in understanding, not just instinct. Creativity matters here.



But it's the kind that comes from doing the homework first.

What you'll do:

·
Own the social narrative for assigned brands
- understanding market position, audience psychology, and competitive landscape; building copy that fits into larger business goals, not just the content calendar.

·
Build Instagram-scale capability -
by growing pages, engineering engagement through algorithmic understanding, and distinguishing real traction from vanity metrics.

·
Think in formats
- lead creative across Reels, Stories, carousels, captions, and long-form posts without losing voice or strategy between them.

·
Bridge strategy and execution
- translate brand briefs into social moments, find the social truth inside strategy, and build outward from it.

·
Collaborate across disciplines -
designers, video creators, and strategists to ensure copy shapes creative direction, not

📌 Copywriter (Gurugram)
🏢 Kreativ Street
📍 Gurugram