BUSINESS DEVELOPMENT

a. Driving Business: Drive branches to achieve Business Targets. Profitability and AUM targets m-o-m & FY; ensure cross-sell and upsell of financial products where applicable.

b. Monitor and Control: (i) Daily monitoring of critical parameters of Branch Score Card; (ii) Qualitative branch visits to drive, implement and facilitate business development strategies,

c. Market study: Identify and assess market needs, market potential and competitor activities; Identification of potential current branch locations.

d. Lead Generation: Plan and drive marketing campaigns or activities for branches to generate leads; ensure updation in Lead management module and effective follow up and conversion.

e. Accountability: Responsible for business disbursal/transaction numbers/values and AUM targets; Responsibility for cross selling targets

2. OPERATIONS

a. Regulatory Compliance: Guide and ensure proper conduct of matters relating to Credit Assessment, KYC Adherence, Auction, Expense Management, Cash Transit, Key Management, Bank Account Opening, Data Backup,



Maintenance of Records / Documents / Registers, Closure of Gold Inspection/Audit Remarks and Customer Grievance Redressal within the agreed TAT.

b. Collection Management: Ensure timely interest collection by branches and recovery of over dues as per targets, guiding branches to minimize NPA status of accounts as well as auction.

c. Asset Quality and Fraud Management: Guide branches to ensure quality of the Assets / Collaterals / Ornaments pledged; take remedial actions for loss due to Spurious / Low Purity / theft ornaments & initiate efforts for recovery, follow up of Court Cases.

MANPOWER

a. Recruitment: Completion of Branch Manning as per the prescribed TAT

b. Team Leadership & Development: Manage and guide Branch Managers and Front-Line Staff, conduct regular performance review and set clear KRA parameters

c. Training and Development: Identify training requirements and accordingly facilitate tr

📌 Area Manager Gold Loan (Chennai)
🏢 IHFL
📍 Chennai