Function SummaryIRDA Regulation on IMF was released on Jan 2015, where companies which are LLP / Pvt limited / cooperative societies were allowed to distribute financial products. IMFs are allowed to deals in Insurance of 6 companies (2LI , 2GI , 2 HI), mutual funds, banking products, post etc. Max life spotted this chance to attract established financial distributors from the market to engage and distribute max life products – “PEARL ACQUISITION”. A dedicated team of 50 CDMs were recruited in two phases and trained to hire& farm these relationships.

Currently we have 95 licensed IMFs on board and expected to touch 150 which are work in progress. The pool of IMF s primarily comprises of top Agents in Insurance, Wealth Managers, Loan DSA, CA, Ex - employees from financial services with an existing customer base customer base. Present IMF carries avg. 2500 customers and big turnover book.

As a later part of Pearl acquisition strategy, Insurance Managers is a career option provided to establish financial distributors who are not able to meet the requirements of forming an IMF.



This has also proven to be an exciting opportunity. Insurance Manager is part time employee model which provides a platform to the pearl to associate with MLI and improve their earnings, flexible working hours and better choices to their customers. IM will be different from an ADM/APC as he will not be recruiting and mentoring Agents and will only source business by penetrating into his existing client base.

Avg book size with them is also 750 customers. Job Summary - Drive strategy to setup and develop the IMF& IM Chanel- Managing team of channel development managers- Implement IMF/ IM plan - Ensure seamless contracting of IMFs / IMs -Key Responsibilities/ Key Deliverables: -Understand the IMF regulation, value proposition& registration process-Develop and implement the IMF/IM acquisition plan -Identify potential sources for competition Agent and potential IMF/IM prospects -Evaluate and

📌 Regional Manager (Haryana)
🏢 Axis Max Life Insurance
📍 Haryana