SEO/GEO Specialist – Focus on Generative Engine Optimization

About the Role

We're looking for a search visibility expert for the AI era. Traditional SEO is table stakes — your primary mandate is GEO (Generative Engine Optimization): making brands visible, cited, and accurately represented in answers generated by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Responsibilities
- Own the GEO strategy: measure and improve brand presence in AI-generated answers across major engines
- Build and run prompt batteries to benchmark share-of-voice, citation frequency, and sentiment in AI responses
- Optimize content for machine readability — structured data, schema markup, llms.txt, entity clarity, and answer-friendly formatting
- Identify and influence the source ecosystem AI engines cite (authoritative publications, review sites, forums, Wikipedia)
- Run traditional SEO in parallel: technical audits, keyword strategy, on-page optimization, Core Web Vitals
- Track evolving AI search behavior and adapt strategy as engines change retrieval and citation patterns




- Report on GEO/SEO KPIs to clients and internal stakeholders with clear before/after evidence

Must-Have Skills
- 4–7 years in SEO, with demonstrable hands-on GEO/AEO/AI-search work in the last 1–2 years
- Deep understanding of how LLMs retrieve, synthesize, and cite content (RAG, training data vs. live search)
- Experience with structured data (JSON-LD, schema.org), technical SEO, and content architecture
- Proficiency with tools: Semrush/Ahrefs, Screaming Frog, GSC, plus GEO trackers (Profound, Otterly, Peec, or equivalents)
- Solid analytical skills — comfortable designing measurement frameworks where standard tooling doesn't exist yet
- Excellent content judgment: knowing what makes a page citable, not just rankable

Nice-to-Have
- Experience running GEO programs for consumer/CPG or multi-brand portfolios
- Familiarity with digital PR and authority-building for citation influence
- Basic scripting

📌 Generative Engine Optimization Specialist (Chennai)
🏢 TrueInfo Labs
📍 Chennai