Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
About the role
The IA Manager is responsible for ensuring that the voice of the consumer is integral to delivering business results with executional excellence. The role partners closely with Marketing and Sales teams to drive consumer-centric decision making and enable digital-first, data-driven marketing models within the Hygiene portfolio.
Your responsibilities
Consumer Voice and Knowledge Champion.
Lead the end-to-end consumer insights and research agenda, including quantitative, qualitative, ethnographic studies, and consumer journey mapping.
Design and drive innovation learning plans to fuel pipeline development and in-market success.
Deliver holistic CMU performance narratives (penetration, share, brand health) to guide strategic decisions.
Translate complex data and research outputs into clear, actionable business recommendations.
Partner with cross-functional teams to shape brand strategy, communication, and innovation, ensuring robust consumer grounding.
Brand Activation Tracking
Manage the Brand Health Tracker for Hygiene, ensuring consistent measurement and insight generation.
Integrate global and local learnings to provide forward-looking diagnostics.
Support teams in optimizing brand activation and campaign effectiveness.
Performance Analysis
Own Nielsen retail audit, driving strong adoption and usage across teams.
Develop integrated dashboards linking syndicated and internal data to track performance and launches.
Generate actionable commercial insights to support growth decisions.