? Location: Bangalore | 5 days WFO

? Experience: 5+ Years

? Company: Seed stage AI startup

? Market: VC funded, deep tech startup – AI Infrastructure for Embedded Systems

? CTC: 30-60 LPA (Negotiable for great candidates)

Four areas of ownership

01 Brand

Own Company’s identity, positioning, and messaging. Set the standards the company follows across every touchpoint.

02 Go-to-market

Drive GTM across automotive, semiconductor, telecom, and defense. Own marketing from first touch to sales handoff.

03 Team & agencies

Hire and lead a team of 4. Manage external creative, PR, and digital agencies. Own the budget and output quality.

04 Events & ecosystem

Build presence at Embedded World, NASSCOM DeepTech,. Own co-marketing with cloud partners, IP vendors.

Key Responsibilities

1. Brand & positioning
- Own The company brand visual language, tone, and messaging across all touchpoints.
- Make complex technical capabilities clear and compelling for buyers, integrators, and investors.
- Enforce brand consistency across decks, website, collateral, and events.




- Define The company category narrative in sovereign AI for regulated industries.

2. Enterprise & product marketing
- Own GTM for automotive OEMs, semiconductor fabs, telecom operators, and defence integrators.
- Build sales collateral: pitch decks, battle cards, case studies, demo scripts, ROI frameworks
- Work with CTO and product to define ICP, message-market fit, and launch plans for every new release.
- Ensure every product capability has a transparent external narrative before it goes to market.

3. Team & leadership
- Hire and lead up to 4 across content, design, demand gen, and field marketing.
- Set OKRs, run weekly reviews, hold the team to pipeline and brand metrics.
- Decide what gets built in-house vs outsourced and govern quality across both.

4. Agency management
- Source, onboard, and manage creative, PR, digital, and content agencies.
- Own briefs, SLAs, quality reviews, and all external marketing

📌 Product Marketing Manager (Bengaluru)
🏢 Soch Street
📍 Bengaluru