Designation:

Location: India Uttar Pradesh Lucknow

Organization: Financial Services
Job Description:

Job Description – Regional Marketing Manager | Gold Loan

Role Purpose:
- Act as the marketing partner to the regional sales team for the Gold Loan business.
- Drive on-ground marketing support across lead generation, branch visibility, catchment activation, BTL initiatives, merchandising, gifting, and recent branch launches.
- Enable branch teams with localized marketing interventions to improve walk-ins, enquiries, visibility, and business acquisition.

Key Responsibilities:
- Work closely with regional / zonal / area sales teams to understand business priorities and branch-level marketing needs.
- Plan and execute regional marketing initiatives aligned to sales targets and catchment opportunities.
- Drive lead generation programs through local activations, hyperlocal campaigns, outreach activities, and demand-generation efforts.
- Strengthen branch visibility and local market presence through outdoor branding, signage, neighborhood branding,



and other catchment-focused initiatives.
- Build and manage the BTL calendar for the region in line with business cycles, festive opportunities, and market priorities.
- Execute on-ground activities such as local activations, roadshows, market outreach, leaflet drops, kiosk activities, and partnerships, wherever relevant.
- Ensure effective deployment of branch merchandising, POSM, branding material, and signage across locations.
- Lead marketing support for new branch launches, including pre-launch visibility, launch-day activation, and post-launch sustain plans.
- Manage promotional collateral, gifting, and sales support material for branches and field teams.
- Coordinate with internal stakeholders and external vendors for timely, high-quality, and cost-efficient execution.
- Track initiative effectiveness and support business teams with insights on lead generation, visibility impact, and local activation outcomes.
- Adheren

📌 Regional Marketing Manager (Uttar Pradesh)
🏢 Aditya Birla Group
📍 Uttar Pradesh