Job Purpose

To lead the Brand Communication efforts for the respective Clusters along with the Cluster Brand Operations Head @ Corporate.

To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead.

Key Result Areas/Accountabilities
- Brand health monitoring
- Identify cluster business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOC
- Monitor Brand Track metrics
– Awareness, Consideration and TOM and recommend actions to improve brand health
- Budgets Management:
Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/Cluster Ops Leads
- Circle Product Campaigns:
- Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team




- Monitor & collate performance results for respective cluster – share with corporate circle spoc
- Corporate campaigns:
- Align GTM plans for clusters basis circle budgets
- Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
- Monitor & collate results for respective cluster – share with corporate circle spoc
- Digital Campaigns and Innovations:
Supporting digital marketing campaigns in collaboration with Corporate media planning team and drive cutting-edge communication ideas, emerging media opportunities and consumer engagement initiatives to improve brand awareness and consideration
- Circle Activation/events /sponsorships –
Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same
- In-Market visibility:
Monitor Retail branding and in market visibility execution by highlighting issues and lead mitigation plans
- Press Re

📌 AGM - Brand Manager (Pune)
🏢 Vodafone Idea
📍 Pune