Head – Marketing

Industry: FMCG Food Manufacturing – Biscuits, Chocolates & Confectionery

Location: Hyderabad – Corporate Office

Department: Marketing

Reporting To: Managing Director

Team Management: 10+ Direct & Indirect Reportees

About the Role

We are seeking a visionary and result-oriented marketing leader to spearhead the national marketing function for a rapidly growing FMCG food organization. The Head – Marketing will be responsible for driving brand leadership, consumer growth, market penetration, and revenue acceleration across a diversified portfolio of biscuits, chocolates, confectionery, and allied food categories.

This role demands a strategic yet execution-focused skilled with strong expertise across brand management, ATL & BTL marketing, digital transformation, e-commerce growth, trade activation, packaging communication, consumer insights, and innovation-led product commercialization.

The incumbent will work closely with the Managing Director and cross-functional leadership teams to build scalable brands, strengthen consumer connect,



enhance retail visibility, and create impactful integrated marketing ecosystems across traditional and modern trade channels.

Key Responsibilities

Strategic Brand Leadership
- Develop and lead the company’s long-term national marketing vision aligned with business growth objectives and category expansion plans.
- Build and strengthen consumer-centric brands across multiple FMCG food categories and price segments.
- Drive brand positioning, architecture, differentiation, and market relevance in highly competitive retail environments.
- Lead annual marketing strategy, campaign calendars, consumer communication frameworks, and innovation roadmaps.
- Analyse market trends, consumer behaviour, competitive intelligence, and emerging category opportunities to accelerate business growth.

ATL Marketing & Media Management
- Conceptualize and execute high-impact ATL campaigns across Television, Print, Radio, Outdoor

📌 Marketing Head (Hyderabad)
🏢 Connecting Chains
📍 Hyderabad