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Job Description Format | |
Position Title | Sales Executive / Sr. Sales Executive |
Department | Sales |
Reporting into | Area Sales Manager |
Basic Responsibilities | |
*(Detail the Broad Activities to be performed by the employee)* | |
Activities | |
1. Sales & Order Management (RBAs & Retailers) - Regular outlet visits as per DRCP norms - Collect primary orders (RBAs) and secondary orders (Retailers: Elite Plus, Elite, Premium) from outlets - Drive revenue targets across categories for the retailers, RBAs and DBAs - Communicate latest schemes to outlets - Focus on promoting sales of focus products and ensure range selling - Drive collection from primary channels (RBAs) 2. Sales & Order Management (DBAs) - Regular outlet visits as per DRCP norms - Collect primary orders from DBAs - Responsible for overall Secondary sales of the Territory - Ensure DBA health - inventory, delivery issues, pending order, retailer order services,
Bandhan usage - Ensure timely collections from DBAs as per credit policy - Focus on promoting sales of focus products and ensure range selling 3. Channel Expansion & Management - Identify and onboard high-potential outlets - Map newly added retailers to relevant DBA - Drive share gain at identified competition outlets - Manage and grow primary & secondary channel partners 4. In-shop Execution - Conduct promotional activities - in-shop meets, retailer meets and other channel level branding (POSM & branding) - Conduct in-shop selling activities for top tile outlets (RBAs, Elite+, Elite, Premium) & potential outlets - 1 hour per retailer per quarter 5. Lead generation & Prospecting - Input and prospect potential leads (sites, contractors, AIDs) provided by the channel into LMS - Follow up internally with MDE/TPE & revert back with the status to channel 6. Market Intelligence & Competition Tracking - Gather market operating price of own and competition products at regular intervals and upload to SFA app -