Reporting Senior Analyst
Experience:
3-5 years

Role Overview
The Reporting Senior Analyst will play a critical role in measuring, analyzing, and reporting marketing performance across channels to support data‑driven decision‑making. This role is responsible for delivering end‑to‑end marketing analytics, including web, email, paid media, ABM, social, SEO and event performance, with a strong focus on
MQL tracking, funnel metrics, and CRM
‑
driven reporting
.

The ideal candidate brings strong analytical rigor, hands-on experience with contemporary marketing analytics tools, and the ability to monitor, measure and analyze data for insights actionable for marketing and leadership teams.

Key Responsibilities
Marketing Performance Measurement
- Measure and analyze core marketing metrics across channels, including:
- Web performance
- Email marketing metrics
- Social media performance
- Event marketing effectiveness
- Paid media metrics and ROI
- Search and AI attribution performance
- Track digital revenue generation in Dynamics 365 (D365) / CRM metrics, including MQLs,



funnel progression, and pipeline contribution

Reporting, Dashboards & Insights
- Support data aggregation and enrichment, and dat hygeine, maintenance and best practices across integrated systems.
- Build, maintain, and enhance dashboards and recurring reports for marketing, sales, and leadership stakeholders
- Deliver insights on campaign performance, channel effectiveness, and account‑level engagement
- Ensure data accuracy, consistency, and clear documentation of metrics and definitions

ABM, CRM & Attribution Analysis
- Support ABM reporting and analysis using HubSpot and 6sense
- Track account engagement, intent signals, and scoring models
- Support lifecycle reporting, attribution models, and custom property analysis within HubSpot
- Align CRM and marketing data to provide end-to-end visibility into demand generation performanceWork with cross‑functional teams to ensure clean data flows between platform

📌 Reporting Senior Analyst (Bengaluru East)
🏢 Weaver India
📍 Bengaluru East