Head of Content (Mumbai)

Head of Content (Mumbai)

13 Aug
|
Ace Blend
|
Mumbai

13 Aug

Ace Blend

Mumbai

Title: Head of Content

Location: Mumbai

Department: Marketing

Experience: 6-8+ Years

About the Role

We're looking for an experienced and strategic
Head of Content
to lead Ace Blend's content function. This role requires someone who can build compelling brand narratives, lead a high-performing content team, and create impactful content across every customer touchpoint.

The ideal candidate is an exceptional writer, creative thinker, and team leader with a robust understanding of digital-first brands and consumer psychology. You will own the brand's voice, content strategy, and creative direction while collaborating closely with design, marketing, performance, and leadership teams.

Key Responsibilities:

Content Strategy & Brand Communication
- Own the overall content strategy across the brand.
- Define and maintain a consistent brand voice and messaging.
- Develop communication strategies aligned with marketing and business goals.
- Plan content calendars for campaigns, product launches, and seasonal initiatives.

Copywriting

Lead and oversee all forms of content, including:




- Brand storytelling
- Long-form blogs and articles
- Short-form marketing copy
- Website copy
- Landing pages
- Product descriptions
- Email marketing
- CRM communication
- Ad copy (Meta, Google, etc.)
- Packaging copy
- PR and brand communication
- Video and Reel scripts
- Social media captions
- Campaign messaging and taglines

Social Media

Own the content strategy and communication across:
- Instagram
- LinkedIn
- YouTube
- Other relevant digital platforms

Responsibilities include:
- Social media planning and ideation
- Content pillars and campaign concepts
- Reels and video content strategy
- Audience engagement and community-focused content
- Collaboration with designers and video editors

Creative Direction
- Provide creative direction for campaigns and content.
- Ensure all communication aligns with the brand's visual identity and positioning.
- Guide the creative team on storyte

📌 Head of Content (Mumbai)
🏢 Ace Blend
📍 Mumbai

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