Job Purpose
Responsible for managing customer relationships, analyzing data to improve customer satisfaction, and driving loyalty programs. Focuses on creating personalized marketing strategies to enhance
customer retention and growth.
Education Qualifications :
Graduation/ Post Graduation
Key Responsibilities:
Set store sales plans and quotas aligned with business objectives.
Maintain Gross Margin, SOH, Segment & Brand mix, Discount management, and other
metrics as per business strategy.
Implement production, productivity, quality, and customer service standards.
Recommend product lines and ensure appropriate merchandise mix.
Drive sales, margin, shrink control, inventory management and cost optimization.
Manage commercials and statutory compliance.
Manage performance and foster teamwork among store staff.
Identify and develop talent for critical positions.
Address customer feedback to improve service and processes.
Stay updated on competition and manage customer escalations.
Drive local events and promotions as per marketing calendar.
Promote a "Customer Obsessed Culture" to prioritize customer centricity.
Key Performance Indicators
Business Management: Gross Margin, SOH Segment & Brand mix
Discount Management
Brand share
Finance - Paper/card VM Implementation.
Achieve Nos- TGT Vs Ach, RCP, Attachment, EOL.
Customer Experience - VOC - Participation, score, SQA, complaints, Loyalty cards.
People Management.
Business Acumen - profitability, Competition.