Adhere to call cycle plan achieve Portfolio sales and collection targets by maintaining relationship with channel partners in an assigned area (Territory) and effective communication of sales promotion activities to achieve set objectives and facilitate building solutions for IHBs using digital platform.
Job Context & Major Challenges
"UltraTech Cement is the largest cement manufacturer in India with an installed capacity of about 132.35 million tonnes. The company has production facilities in 23 locations 29 grinding units one Clinkerisation unit and 8 Bulk Packaging Terminals spread across the country and has plans to grow further than acquisition and green field expansion. The Ultratech brand occupies a premium position with a market capitalization of Rs. 223000 crores. The Indian cement industry has a capacity of 550 million tonnes and a supply demand gap putting pressure of prices due to excess capacity.
The market has strong regional Indian and MNC players in each Zone and has strong brand competition.
The challenge will be to create compelling differentiation in Cement sales for achieving premium in pricing & exceeding Customers expectations through service excellence. Align & adopt a One UltraTech approach and leverage on robust relationship with channel partners to provide end to end construction solutions and stay ahead of the competition.
The need to create optimum awareness and adoption for the new age product portfolio and digital services has become paramount looking at the shift from limited products to an array of products and services in a solution based mindset of UltraTech."
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1
"Branding and Improving Brand Equity
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? Identify the locations for the hoarding placement wall paintings etc. and timely distribution of the sale
📌 Channel Relationship Manager Non Trade (Uttar Pradesh)
🏢 Aditya Birla Group
📍 Uttar Pradesh
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