Role & responsibilities
- 3-4 years of experience in website content strategy, content writing, or digital content marketing.
- Strong knowledge of SEO (Search Engine Optimization) and SMM (Social Media Marketing).
- Excellent content writing, editing, and proofreading skills with exceptional English grammar and vocabulary.
- Experience writing SEO-optimized blogs, landing pages, website content, and marketing copy.
- Hands-on experience with keyword research and on-page SEO optimization.
- Understanding of content optimization techniques to improve organic search rankings.
- Familiarity with CMS platforms such as WordPress.
- Basic understanding of Google Analytics (GA4), Google Search Console, and SEO tools.
- Robust research, analytical, and strategic thinking skills.
Ability to manage multiple projects while meeting deadlines.
Preferred candidate profile
- Experience in the Travel & Tourism or Hospitality industry will be preferred but is not mandatory.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or Google Keyword Planner.
- Knowledge of AI-assisted content creation tools while maintaining high-quality, original, and human-centric content.
- Understanding of User Experience (UX) principles and website content optimization.
Experience collaborating with digital marketing teams to improve lead generation and website conversions.