Business Analyst – Growth

Role Objective: The Business Analyst – Growth will bridge business strategy, data insights, and digital marketing execution. This role is responsible for understanding business requirements, translating them into actionable insights, and driving performance-driven digital marketing initiatives. The candidate will work closely with business, product, technology, and marketing teams to enable data-driven decision making, process optimization, customer acquisition, and revenue growth. Responsibilities: 1. Business Analysis & Stakeholder Management • Gather, analyse, and document business requirements through stakeholder discussions • Develop and validate BRDs/FRDs ensuring clarity, completeness, and alignment with business goals • Act as a liaison between business, marketing, and technology teams • Manage stakeholder communication throughout project and campaign lifecycle 2.



Digital Marketing Strategy & Campaign Management • Design and execute data-driven digital marketing strategies for customer acquisition and brand growth • Manage integrated campaigns across paid (ads), organic (SEO), email, and social channels • Monitor, analyse, and optimize campaign performance against KPIs • Develop optimization and corrective strategies to achieve business objectives 3. Process Optimization & Marketing Automation • Analyse and improve marketing and business processes for efficiency and scalability • Implement automation tools and workflows for campaign execution and lead management • Apply process modelling techniques to create current-state and future-state workflows • Drive continuous improvement initiatives across marketing and business functions 4. User Experience Analysis & Measurement • Design digital creatives including banners, ads, landing page visuals, and social media posts • Create compelling ad copies, taglines, captions, and marketing content • Ensure brand consistency across all communication channels • Use tools like Photoshop, Illustr

📌 Business Analyst-Growth (Gurugram)
🏢 Maruti Suzuki
📍 Gurugram