Key Responsibilities

1. Community Strategy & Growth
- Develop and execute the overall community growth strategy across social media and digital platforms.
- Build and nurture engaged online communities that strengthen brand affinity, advocacy, and customer loyalty.
- Drive meaningful conversations with consumers, proactively engaging with audiences and fostering authentic relationships.
- Identify emerging community trends, customer feedback, and cultural moments to inform brand initiatives.

2. Influencer Marketing & Campaign Leadership
- Lead end-to-end influencer marketing campaigns, from strategy and creator identification to execution, optimization, and post-campaign analysis.
- Build and maintain solid relationships with creators, influencers, talent agencies, and external partners.
- Ensure seamless campaign execution by managing timelines, content approvals, deliverables, and stakeholder communication.
- Continuously identify new creators and partnership opportunities aligned with brand objectives.

3. Content & Brand Advocacy
- Collaborate with Creative, Brand, PR,



and Marketing teams to develop impactful community and influencer-led content.
- Encourage and amplify user-generated content (UGC) and brand advocacy initiatives.
- Ensure all community interactions and influencer content align with brand voice and communication guidelines.

4. Insights, Analytics & Performance
- Monitor campaign performance, community health, and engagement metrics to derive actionable insights.
- Analyze consumer sentiment, audience behavior, and competitor activities to optimize community strategies.
- Present regular performance reports and strategic recommendations to internal stakeholders.
- Track influencer performance and campaign ROI against defined KPIs.

5. Budget & Cross-functional Collaboration
- Own influencer and community marketing budgets, ensuring efficient allocation and cost optimization.
- Support vendor management, contract coordination, and finance proce

📌 Influencer Marketing Manager (Gurugram)
🏢 Honasa Consumer
📍 Gurugram